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Skip The CriticsSIGNAL
LATEST TITLES. SOCIALLY TRACKED. 7 DAYS A WEEK.

Your release week,scored overnight.

Signal follows every title on your slate from first trailer to final verdict. Every night we read what REAL people say on Social Media, weigh the ones who actually watched or played, and have the score, the reasons and the sample size ready by morning.

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807titles scored
1.07Mscored reactions
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Built for your seat

The same nightly read, shaped for how you work.

Read the room on every trailer, opening and week one.

Know how your slate is landing before the Monday meeting, and walk in with the number, the reasons and the sample size behind it.

  • 1
    Morning briefingWhat moved overnight on every title you watch, and why.
  • 2
    Campaign beatsPin a trailer drop and see its lift over 24 hours, 72 hours and 7 days.
  • 3
    BenchmarksDay-7 percentile and the 14-day curve against films like yours.
A Signal title page for The Odyssey
One release week

Here's a release week with Signal on the second screen.

01
T-14 DAYS

Two weeks out, you already have a number.

The hype read scores how people feel about everything shown so far, refreshed nightly, with a release-week projection and its confidence range. The first number of launch week isn't a guess.

The hype read for an upcoming game
A release-week projection
02
TRAILER DAY, 9:00 AM

The final trailer drops. Pin it.

One click marks the drop on the chart, and Signal marks the bursts it spots on its own. By the next morning you know how far conversation lifted and which aspects moved. The Wednesday meeting gets numbers, not vibes.

Campaign beat scorecards
Daily conversation volume
03
OPENING NIGHT

Opening night reactions are scored by morning.

The Real Score forms overnight from the people who actually saw it. Firsthand voices carry 2.5x the weight of hearsay, so the number means something by breakfast.

A title's Real Score
Score trend and sentiment
04
DAY 2

Review bombs get caught, and you can show why.

A thousand near-identical posts hit at once. Signal flags the burst, shows the share of duplicate phrasing, and the score has already capped its weight. Your number holds, and you can prove it.

UNUSUAL ACTIVITY DETECTED5.2x the usual daily volume, 18% near-identical phrasing. Duplicate and viral weight already capped.
Who the score listens to
05
WEEK ONE

By Friday you know what landed and what didn't.

Which aspects landed and which fell short of films like yours, which names drive the conversation and how they're landing. Then you send the branded PDF.

Aspect scores against the cohort
People and elements
Every week after

It doesn't stop after week one.

Watchlist and briefing

What moved each number overnight, and why.

Alert rules

Email, plus Slack or Teams via your own webhook.

Comp sets

Share of voice across your competitive set.

Talent tracker

How the conversation treats a person across every credit.

Brands and franchises

A studio or franchise across every title it touches.

Steam publisher view

Playtime tiers, refund risk, patch impact.

Client reports

Branded PDFs and weekly reports that send themselves.

Exports

CSV and JSON on every table.

Derived data only

No posts stored. Nothing to take down. Your legal team will like us.

We read public reactions, keep the labels, and drop the text. No post text, no usernames, no quotes. Every number shows the sample size it rests on, and it's always an analysis of public online conversation, never a claim about every viewer.

0posts or usernames stored
2.5xweight for people who saw it
nsample size beside every number
Plans

Choose your plan.

The full suite and every title, scored nightly, on all three. The difference is seats, client workspaces and support.

ANALYST

$44$49
first month, then $49 per month
For one person who owns the numbers and reports up.
1 seat
  • Every title, scored nightly
  • Watchlist and morning briefing
  • Alert rules and campaign beats
  • Branded PDFs and slide decks

STUDIO

$179$199
first month, then $199 per month
For a marketing or PR team with titles to defend and clients to brief.
5 seats
  • Everything in Analyst
  • Client workspaces and weekly reports
  • Brand, franchise and talent trackers
  • Steam publisher view

AGENCY

from$599
per month
For agencies and large publishers running many titles and many clients.
Unlimited seats
  • Everything in Studio
  • Custom cohorts and benchmarks
  • Invoiced billing
  • A named contact and same-day support
Talk to us

10% off your first month on monthly plans. Cancel anytime. Yearly plans are refundable within 14 days of the first payment. Already a member? Sign in

Questions people ask first.

Where does the data come from?

Public conversation on Social Media, plus Steam reviews for Video Games. We keep only derived labels: no post text, no usernames.

Does it speak for every viewer or player?

No. It's an analysis of public online conversation, which is why every number shows its sample size and confidence.

Which titles are covered?

Every new Movie, TV Show and Video Game in the catalog, 807 and counting. Upcoming releases get a hype read until launch.

Can I cancel?

Anytime, from Settings. Yearly plans are refundable within 14 days of the first payment.

Your next release week starts tonight.

Subscribe in two minutes and your first briefing lands tomorrow morning.

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